What’s In An Ad?

If you were one of the millions of people watching the Super Bowl on Sunday, then you probably got an eyeful of some of the most enticing advertisements television has to offer. They better be! According to experts, the average cost of a 30-second Super Bowl commercial was expected to be about $4 million this year. That’s right – $4 million – up from about $3.8 million last year. Of course, it was predicted more than 100 million people would watch the game and that’s a sizeable audience! (more…)